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The story of your salmon
The North Sea is an optimal environment for salmon farming. Here, it has the natural conditions needed for harmonious development. It is in the north that the story of your fish begins.
You are what you eat!
When it comes to fish, it’s no different! Fortunately, your salmon was healthy and well-fed.
How does our fish end up in your hands?
We want you to have all the facts about where your fish comes from, the conditions it lived in, the food it ate and how it got to you. This website provides the information you need to make informed food choices that can positively impact our planet.
